From Grandmas's Kitchen to Hawai‘i’s Favorite Snack
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Mission
To create a snack you can’t stop thinking about—onolicious, nostalgic, and made with local flavor.
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Vision
To share our okoshi with every household in Hawai‘i, one puff at a time.
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Values
The quality of our product
The happiness of our customers
The heart of our workers
Our family roots and local community
Why We Do It
2009 - From Kitchen To Concept
From Kitchen to Concept What started as a family recipe passed from my grandma to my mom became the foundation for Huff n Puff. No labs. No gimmicks. Just flavor that runs deep.
2009
"Huff n Puff is Named Inspired by The Three Little Pigs, and driven by the motto “It’ll blow your taste buds away,” the brand is born. The dragonfly logo? Inspired by a play aunty watched called ""On Dragonfly Wings"" by Lisa Matsumoto."
2016
Branen Yamamoto takes over Huff n Puff from his mom, with the help of his family. From cooking to foot sealing, every bag was made by hand — packed with hustle, heart, and a whole lot of puffed rice.
2016
Our First Pop-Up We packed up our snacks, set up our table, and brought the crunch to the streets. Our first pop-up event was exciting— real faces, real feedback, and real-time crunch reactions. We even sold out (and took it as a sign to keep going).
2016
Our First Festival + TV Debut We made our public debut at the Made in Hawaii Festival in 2017 — bags packed, ready to represent. That same year, we landed our first feature on KHON News. The message? Huff n Puff was here to blow your taste buds away — and we meant it.
2017
First Retail Partner: Menehune Mac. The iconic Menehune Mac. Getting on their shelves in 2017 was the moment Huff n Puff officially went from home kitchen hustle to real-deal snack brand. Shoutout to the OGs who believed in our crunch early on.
2021
After years of hustle, we purchased our own facility and expanded our team. No more shared kitchens. No more bouncing between spaces. Just a place of our own to grow, cook, seal, and dream even bigger.
